2026 is clearly the year of the personal AI Assistant. You hook this assistant to all your services, and it can do anything you want. From reading and replying to your email to negotiating about gym membership over WhatsApp. Clearly, an interesting time to live in.
At the beginning of the year, we saw OpenClaw, the ultimate AI Assistant connected to your Telegram and automating your computer. As a founder of the agentic social media platform Postiz, I have seen a huge increase in usage because it has become easier than ever to schedule and edit posts.
We have added 2000 customers in the last month alone. And quickly I realized this is not a trend but a reality, we are going to do everything with AI as your personal Assistant.
The Problem is that OpenClaw is great at running everything for me, but how can we make sure our entire team is involved, too?
One-to-many vs. Many-to-many
Imagine you are working for a company, you have your own employees (for example, I have just hired a DevRel - yes, yes, a real human)
Now you want to assign your DevRel tasks, but your DevRel might prefer to use OpenClaw. Can you see what they do?
Alternatively, if you want to work together on your marketing, I can open a task with my AI Agents to create UGC posts for TikTok, and later, the DevRel can add comments to the AI to improve them, so we can get better videos.
Bottom line, you want your entire company to work with AI, ping pong tasks, and maybe the AI will give you some tasks too.
This is where I think Paperclip can change your whole way of thinking.
Skills and how to use them
I am not a pro paperclipper, so I might miss something. Paperclip can work with many agents, including OpenClaw. But I just let it run with the default -> Claude Code.
For the noobies: Skill is like the way Neo learned Kung Fu in the Matrix. It's a simple Markdown file that you can give to the agent, and then they know how to do some stuff, for example, a Postiz SKILL, so your agent will know how to post stuff to social media.
But one thing that was a bit problematic for me with Paperclip was that a SKILL needs to be applied to each agent separately. I preferred to have global skills - maybe I just didn't get the idea of putting it manually on every agent.
So I just installed the skills on Claude Code, and they were available everywhere. So by running:
You can select Claude Code, and it will automatically be installed on your Claude. I like it because I can easily add the env variables to Claude Code as well.
** Claude code can also work with MCPs for those who don't have SKILLS.
The more skills you install, the smarter and more capable your agent can be. For me, I installed:
- Postiz - for posting on social media
- agent-media - for creating UGC pictures
- The Larry Skill - for generating slideshows (really good for TikTok)
- Virlo - to find trends on social media.
- GStack - So, for my marketing message won't sound like AI, let's avoid using "delve", shall we?
These are mostly my marketing skills, but you can also use other tools to really manage your company, like Notion, Trello, GitHub, MailChimp, etc.
What you can do:
1. Automate your marketing
First, I created an account on Postiz and added my TikTok account. Then, I have a specific goal in Paper
I have a fitness account connected to Postiz; I check the latest fitness TikTok trends, then I generate videos with agent-media / generate slides with Larry, and schedule them to TikTok via Postiz. If it's a slideshow, schedule to Postiz as a draft. Make sure you always use the same characters. For every video/slideshow you create, create an issue for it.
That started to create many UGC videos for me, but I didn't expect them to go viral - if it were so easy, everybody would have done that. First, it will create some videos in your entire timeline for the whole week.
If you create slideshows, you don't want to auto-post them to TikTok; instead, manually post them and then add music in TikTok.
Then you can create a routine on the PaperClip menu.
The goal here is to let the AI learn what videos were good. It's very important that each video has an issue, because if not, we can run into a memory problem, and the AI will not know what a good video is.
Run this routine every day.
Then, and this is what I like: You can do some manual job, go over each video issue, and once posted, add your own comments, what did you like? What you didn't like and so on.
2. Automate your retention
If you have a product, you know that retention is always better than acquisition. I think Postiz would have made millions already if people didn't leave me every month. One of the best for retention is product updates, maybe you just created what your users want.
I think one of the easiest ways to create that is using GitHub.
First, take Postiz and connect your internal channels to it: Discord, Telegram, Slack, and also look for a skill for your newsletter (MailChimp/BeeHiiv/Klavio/etc).
Then add a GitHub skill to Claude Code as well. Now you can create a routine.
It's important to note that you have to approve it first, because you might want to add more to it, like pictures, etc.
You can also ask to schedule it as a draft in Postiz so you can edit it later in the UI.
3. SEO
You can do the same as you do for retention to SEO. Simply, hook up your GitHub, and add a SKILL like distribb. Then, based on your GitHub commits, you can pass everything on distribb. I do recommend using a service like that instead of just writing the article yourself because of a few reasons:
1. They will optimize it for you for SEO
1. They will Postiz to your WordPress
1. They will add YouTube cover picture/, videos/quotes, and other cool stuff to use.
I created a WordPress skill that you can use with the wp-json API if you want. Check it here.
Let's do it
Wanna take Postiz for a 7-day free trial spin? I added a 30% discount for 3 months. available for the next 2 days for the first 20 users, use SKILLS coupon code at checkout.
https://platform.postiz.com
Always looking for new SKILLS to add, add me your SaaS skills in the comments, I will test it and see if I can add it to my PaperClip and the next article 👇
